EROM Diagnostics

Position Summary: The Direct Sales Agent plays a vital role in driving revenue growth and expanding the customer base through effective sales strategies and client relationship management.

This role requires a proactive and results-driven individual with excellent communication and
interpersonal skills

1st Reporting Line Lead, Business Development – EROM Diagnostics
2nd Reporting Line Head, Laboratory & Imaging—EROM Diagnostics

The Direct Sales Agent will be responsible for promoting our services and generating revenue through direct sales efforts. Your primary focus will be on building and maintaining relationships with potential clients, driving sales, and meeting or exceeding revenue targets.

Core Working Relationships/Key Stakeholders
Internal on-site
• Clinical staff, Patient Experience department, Billing department,
Marketing team, Strategy team, etc.

• Clients and customers, Industry partners and vendors, Regulatory
authorities, External consultants, Advisors, etc.


Performance Responsibilities
• Consistently meet or exceed assigned sales targets and revenue goals through proactive prospecting, effective sales techniques, and strong closing skills.
• Maintain a healthy sales pipeline by actively sourcing new leads, qualifying prospects, and progressing opportunities through various stages of the sales cycle.
• Identify and pursue new business opportunities within the assigned territory or market segment, leveraging networking, referrals, cold calling, and other lead-generation strategies.
• Deliver compelling sales presentations, product demonstrations, and proposals to prospects, effectively articulating the value proposition and benefits of the diagnostic center’s services.
• Conduct negotiations with clients, addressing objections, resolving concerns, and securing commitments to achieve successful deal closures within specified timelines.
• Conduct thorough market research to identify emerging trends, competitors, and potential business opportunities.
• Analyze market data, including demographics, patient volumes, and payer mix, to inform strategic decision-making.

Quality Assurance
• Foster long-term relationships with clients by providing exceptional service, addressing inquiries promptly, and resolving issues effectively to ensure high levels of customer satisfaction and retention.
• Adhere to ethical standards and compliance guidelines in all sales activities, ensuring transparency, integrity, and professionalism in interactions with clients and stakeholders.
• Maintain accurate and up-to-date records of sales activities, client interactions, and sales pipeline on the designated platforms, ensuring data integrity and completeness for reporting and analysis purposes.
• Solicit feedback from clients and internal stakeholders to identify areas for improvement and enhancement in sales processes, product offerings, and customer experience, driving continuous improvement initiatives.
• Stay informed about market trends, competitor activities, and industry developments, providing insights and recommendations to management for strategic decision-making and market positioning.
• Participate in ongoing training and professional development initiatives to enhance product knowledge, sales skills, and industry expertise, staying abreast of best practices and emerging trends in sales and business development.
• Facilitate open communication channels with internal stakeholders, including leadership, department heads, and frontline staff, to solicit feedback and insights on quality assurance issues and challenges.

Qualifications & Competencies
• A bachelor’s degree in Business Administration, Marketing, or a related field is preferred.
• Proven track record of success in direct sales or business development roles, preferably in the healthcare or diagnostics industry.
• Excellent communication, negotiation, and interpersonal skills.
• Strong problem-solving abilities and the ability to work independently with minimal supervision.
• A goal-oriented mindset with a focus on achieving and exceeding sales targets.
• Proficiency in Microsoft Office Suite

Job Type: Full Time
Job Location: Lagos

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